Rob Hemsley is currently a Masters candidate at the MIT Media Lab's Information Ecology research group. His work explores how we can extend our interaction around our existing digital ecosystem building more intuitive and seamless interactions between non digital objects and items and our networked world. Prior to joining the Media Lab, Rob worked within cyber security as a commercial software developer for BT. Born in the UK, Rob received a BSc in Computer Science with Distributed & Mobile Systems from Cardiff University where he worked as a researcher as part of the EU Socialnets initiative.